Why is web application, a must need for today’s business?

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Web applications have become an essential component of business in today’s world. By using the web applications, businesses can now develop and become simpler, and achieve its objectives much faster. These applications can help target numerous clientele and customers at a time. Organizations are rapidly embracing this aspect of the internet by creating web applications with the help of developers to meet their business demands. Web applications are important for a number of reasons.

Publicity and branding

It is no longer possible for the businesses to see a growth in their market share unless they have a proper web application. While bigger businesses may be able to afford their own development teams for such purposes, smller companies outsource the work to a web development companies to get the same advantage at a reduced cost. It helps organisations reach new customers and let them know about the organization and the services provided by it.

Web applications can play a crucial role in the branding process. With their help, it is easier to maintain a proper communication channel between potential customers and the business organization. Distribution of the product knowledge can be increased through this. Opportunities of selling the services or products are increased as well. At the same time, popularity of the organization gets boosted and lead generation improves. With the help of e-commerce developers, the business can get a whole new market to make sales, especially by using android applications.

Utility and Business Usability

Today, user experience holds a prominent say in every business organization and thus the focus of business entities rests in enhancing the user experience. Users feel comfortable browsing on desktops and their smartphones as and when they like and hate to be restricted to just one medium. It is the urge of responsive web design that the utility factor and business usability of web application development come handy for a modern day enterprise.

Improved Customer support: Web apps also provide options for enhanced customer support. Good web apps can become the first line of contact between customers and the business. The beauty of such applications is that they can be accessed at any time. Event location is no longer a limitation with web apps. Specialized web app development companies can ensure such a facility in their web app developmentstrategy.

Are you looking for Website Design/App Development Services for your Business or Start-up? 

Wens Technologies specializes in website and mobile application development. To date our online solutions include information websites, e-commerce websites, multilingual websites, iOS application, Android Application and bespoke CRM systems. Our Clients range from small businesses to global organizations. We pride ourselves in building lasting relationships with our customers, we achieve this by working closely with them, understanding their business goals and delivering solutions that are Measurable, Attainable, Realistic, Timed, Exciting and Recordable, in short we aim to work SMARTER.With our teams’ combined experience in graphic and web design, website development and e-commerce platform integration, you can be confident that, whatever your project demands, our skilled professionals can deliver to specification, on time and on budget. Our approach to your project is as follows: Planning and strategy, design thinking, marketing technology, and demand generation. 

Get in touch we would love to hear about your project.

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Why a website is still the most important component of a company’s digital identity?

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7 Ways to Boost Your Small Business’ Sales on a Tight Budget

This Story is Sponsored By Wens Technologies

No matter your budget, there are always ways to increase your sales and grow your business. But one of the trickiest aspects is increasing your sales when your budget is tight. Whatever the reasons are, it could be challenging to increase your sales while keeping your marketing and advertising dollars under control.

1. Talk to Your Current Customers

Your current customers are one of your best resources for increased revenue. It’s much easier to upsell a client who already is familiar with your work, the quality of your product and services, and has already incorporated aspects of your services into their business.

If you’ve built a relationship with your clients, and they consider you a trusted partner, then they are likely willing to share current challenges they are facing. By listening, you can easily analyze how you might be able to help them address these challenges by offering new or alternative products. This approach allows you to continue to be a good partner while also increasing your revenue.

2. Bundle Your Products and Services

Many small businesses have found success by selling bundled products and services as a package rather than individual offerings. Customers equate a bundle of services with savings, even if the savings are nominal, making it a much easier sell for you. If possible, try to keep your bundles somewhat flexible; a potential customer may reject a bundle because he or she feels that only three of the six services apply to his or her business. If you can stay flexible enough to swap out different products or services to align with multiple needs, you’ll find success.

3. Ask for Referrals

Your current customers are also a great asset in providing you with client referrals. If you know that a client is satisfied and happy with your products, ask him or her for the names and contact information of other small business owners who might also benefit from working with you.

You can also ask satisfied customers for testimonials and then use those on your website and in sales emails or newsletters. Always be sure to ask permission first when using a customer testimonial.

4. Have a Limited-Time Sale or Promotion

Discounting your products may seem antithetical to increasing sales, but even offering a slight discount can make your products and services more attractive to a client. Make sure to clearly define the parameters of the sale—including start and end dates—so there isn’t any confusion if the client decides to continue working with you once the promotion ends.

5. Listen

This is perhaps the simplest and most overlooked tactic when trying to boost your sales. Listening to your clients or potential customers is the best way to understand and address their needs. Without open communication, the chances for misunderstandings and frustrations arise. Make sure that you and your sales team understand how to actively listen, ask leading questions to get more information and are comfortable brainstorming solutions with clients.

If some members of your sales team aren’t okay with employing any of these tactics, that’s fine. It might be better to have them focused more on closing sales or making initial contact than true consultative selling.

6. Use Social Media to Your Advantage

If you have even a small following on Twitter or Facebook, using social media to promote and tout your product offerings is a great way to raise customer awareness and quite possibly get the phone to ring. Customer testimonials, as mentioned in item #3, are perfect for posting to social media feeds, and can spark interest in your offerings.

Additionally, don’t just view social media as a sales tool, but as an open line of communication. Use it to disseminate interesting industry information, retweet or repost articles of particular significance or further illustrate how your business works, perhaps with behind-the-scenes photos or videos. Social media is first and foremost social; use it as a personal touch point to your audience.

7. Raise Your Prices

Again, this might seem antithetical to increasing sales, if only because higher costs might make some potential—or even current—clients hesitant to work with you. When you do raise prices, don’t do it quietly. Announce the increase to your current clients. Give them the chance to renew their contracts or purchase products and services before the increase takes place.

Raising prices is not something that should be taken lightly. Be sure to analyze the pros and cons of increasing your prices for both the short- and long-term.

While none of the strategies above require an outlay of cash up front, they will take time and commitment from you and your sales team to really take off, whether over the phone, in person or via social media. However, by continuing to make connections with current and potential clients, you have the best chance of increasing your sales and demonstrating your value.

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Three Simple Digital Marketing Tricks To Increase Your Profits

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If your business has plateaued, it’s time to change things up. The key to thriving success is to constantly introduce new ideas within your strategies to increase your profits and continue growing into a successful company.However, with the vast array of options available, it can be difficult to narrow in on the best ways to do just that. Even if you’ve decided to focus strictly on digital marketing to increase profits, you’re still left with plenty of viable strategies and tactics to choose from. Since time is money and you want to ensure the highest possible ROI on your efforts, here are my top three simple yet powerful tricks to increase your profits

Put Your Heart And Soul Into Social Media Marketing

If you aren’t on social media, you’re doing marketing wrong; social media is today's powerhouse and it’s imperative to capitalize on it now. Before you know it, Instagram will be old news and your consumers will be onto something new and even further out of reach.
Now, you may be wondering how social media will increase your profits. After all, most people who aren’t using social media marketing see these platforms as nothing more than a place to share photos, statuses and updates. It’s time to break out from that mindset.

Social media is no longer just for socializing; it’s the key to prevailing in business today. As you build your online presence, you can utilize the platforms to encourage readers to click on a link, make a purchase, join an event, sign up for your newsletter, etc. Social media allows you to connect with your audience on a personal level. The only way to do so prior to the internet was through snail mail and that’s simply not cutting it in today’s world of fast technology. Dive into your social media marketing. Hire a social media manager if it’s not your realm of expertise. Whatever you do, don’t underestimate the power of building a relationship, rapport, trust and loyalty with your consumers.

Produce More Content That Is Valuable, Shareable And Potentially Viral

Search engine optimization and content marketing go hand-in-hand when designing a powerful online marketing strategy. Content is an excellent way to attract new customers with valuable information that will entice them to make a sale, whereas SEO gets the content seen on search engines.

However, producing a blog once in a while won’t do you justice. In order to capitalize on the power of content marketing to increase profits, you need consistency, frequency and quality. The content needs to be of value to customers and of value to your company, which is where SEO comes in.

SEO is the process of using certain tactics on your website to raise your ranking on search engine result pages. While this is an entire topic in itself, you can start by infusing your content (articles and web pages) with keywords, meta tags and descriptions, alt tags on photos, and links from authority sites.

Drive More Traffic To Your Business With Search Engine Marketing

Organic traffic can be hard to gain. If your traffic has plateaued, implementing search engine marketing will help you attract new customers to increase profits.

Despite sounding similar, SEM is different from SEO; SEM is a form of online marketing that is all about increasing your website’s visibility in search engines with paid advertisements. This is done with pay-per-click campaigns that use keywords to showcase your ad to your target audience. You only pay when your ad receives a click, making SEM a highly effective and powerful way to grow your business. The key is to conduct thorough keyword research to ensure the ones you choose to appear with your ads are likely to convert to a sale once clicked.

Attracting new customers and increasing your profits are easy when you follow these three simple steps. All you have to do is place importance on connecting with your customers on a personal level, provide them with valuable content and appear higher in search engines. The rest will follow.

Website Development company in India

Are you looking for Website Design/App Development Services for your Business or Start-up? Wens Technologies specializes in website and mobile application development. To date our online solutions include information websites, e-commerce websites, multilingual websites, iOS application, Android Application and bespoke CRM systems. Our Clients range from small businesses to global organizations. We pride ourselves in building lasting relationships with our customers, we achieve this by working closely with them, understanding their business goals and delivering solutions that are Measurable, Attainable, Realistic, Timed, Exciting and Recordable, in short we aim to work SMARTER.

Get in touch we would love to hear about your project.

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Why a website is still the most important component of a company’s digital identity

This story is sponsored by Wens Technologies

1. YOUR SMALL BUSINESS WILL GAIN CREDIBILITY

Today, more and more consumers use the internet to search for the products or services they need. Your small business will gain credibility by having a website. Without one, potential customers will go to your competitors that do. If you already have a website but it is "home-made", having it professionally redesigned will provide your business with a professional image which will inspire even greater confidence. For home-based businesses, this is particularly beneficial since you do not have a store front to promote your products or services.

2. A WEBSITE SAVES YOU MONEY

As a small business owner you probably think you can't afford a professional website, but you can't afford NOT to. Although the cost of designing a website varies, once it's up and running, a website for a small business generally costs under $100 a month and, in some cases, as little as $20. Compared with the cost of a newspaper ad, when you consider the potential market you can reach with a website, it is a very cost effective way to promote your business.

3. IT WILL ENABLE YOU TO KEEP YOUR CUSTOMERS INFORMED

Think of your website as being your online brochure or catalogue. It is much easier and quicker to update information about your products and services on your website than in print material, making it an effective way of letting your customers know about the arrival of new products, upcoming events, special promotions, or any new services you now offer. Unlike print ads which quickly become outdated, your website can provide current information and news.

4. A WEBSITE MAKES IT POSSIBLE TO TARGET A WIDER MARKET

Whether you provide products or services, your website will provide an alternative location to sell them. As a retailer, a website (eCommerce) is a great place to sell your products to a wider market; even services can be made available globally. Don't think you'll be able to sell your products or services online? Don't forget, even cars and houses sell online!

5. A WEBSITE SAVES YOU TIME

Providing information to your customers takes time, whether it’s on the phone, face-to-face, in a brochure, or in emails. With an online catalogue you can provide lots of information about your products and services. Once your website is up and running, it is available to your customers indefinitely, saving you time. And what is time? Time is money!

6. Website development company in India

Are you looking for Website Design/App Development Services for your Business or Start-up? 

Wens Technologies specializes in website and mobile application development. To date our online solutions include information websites, e-commerce websites, multilingual websites, iOS application, Android Application and bespoke CRM systems. Our Clients range from small businesses to global organizations. We pride ourselves in building lasting relationships with our customers, we achieve this by working closely with them, understanding their business goals and delivering solutions that are Measurable, Attainable, Realistic, Timed, Exciting and Recordable, in short we aim to work SMARTER.

Get in touch we would love to hear about your project.

Call Now: - 020-30112911

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How To Conduct Your Own SEO Audit Without Paying A Pro

In the same way that routine medical and dental check-ups are necessary for one’s health, regular search engine optimization audits are crucial for the health of a website. An audit takes into account the website’s technical foundation, on-page content and off-page factors to assess its search engine visibility, content readability and site visitor usability. It determines the site’s issues as well as the recommended fixes for each one.

I suggest conducting regular SEO audits for a number of reasons. First, search engines such as Google constantly update their respective algorithms so websites have to keep up in order to rank well. Second, SEO rules and trends change every year; staying up-to-date potentially lowers a website’s competition for search engine rankings and site visitors alike.

When you run regular SEO audits, you bring in fresh content and design that visitors can enjoy. It also enables webmasters to fix website errors and recover lost traffic. As such, it encourages viewer retention and increases website following.

Another reason to conduct an SEO audit is to clean up a website’s link profile. This enables us to view backlinks and track down which ones are good, bad and toxic. Finally, regular SEO audits keep a website in line by making sure it complies with Google Webmaster Guidelines, which is basically a guide for high-quality, Google-friendly sites.

It doesn’t take a genius to conduct a comprehensive SEO audit, whether it is for a new website or an existing one. But you need to know what to focus on to get a clearer picture of your website’s performance.

Check The URLs, Page Titles And Descriptions

Look at how the website and its pages appear on search engines. Are the URLs consistent? Are the page titles using the right keywords? Are the page descriptions giving sufficient information? If the answers are “yes,” then the website and its respective pages are a step closer to ranking higher on search engines.

Google pays more attention to optimized URLS, which need to be short and readable; they appear more credible. Users have a higher chance of coming across your pages if you appropriately incorporate relevant keywords in URLS, page titles and descriptions.

Evaluate Content Consistency And Quality

After checking the surface, it’s time to dig deeper and make sure that the existing content projects consistency and quality. Web content should be relevant to the industry in general and to the products or services it provides in particular. More importantly, it should be easy to read so that site visitors are compelled to share it.

Quality content is achievable with the inclusion of organic keywords, a clear message and a call to action. The website should also have a reasonable code to text ratio, which search engines and spiders use to determine the relevancy of a page.

Although Google doesn’t count text ratios as a ranking factor, it could point out issues with your website — like speed.

Test The Speed And Functionality Of The Web Pages

Let’s embrace the reality that we have access to every other thing with a mere tap of a finger; site visitors expect the websites and pages they visit to load quickly and properly. Visitors have a threshold for waiting on pages. Online buyers, for instance, will not wait more than five seconds for a page to load. Mobile users are even more impatient, with more than half of visitors leaving a page if it takes more than three seconds to load.

A slow website kills profits, which is particularly worrying if you run an e-commerce business. So test your website for speed and functionality, starting with plugins like PageSpeed.

Review The Site Structure And Navigation

If a page captures my interest, I would be willing to click on the homepage and explore the website further. Many site visitors share the same sentiment, so an SEO audit is necessary to make sure the website has an organized structure and easy navigation to better accommodate and retain visitors.

Give them a seamless user experience with regular and thorough audits.

An SEO audit is not necessarily complicated. Tasks such as checking if the URLS are working, if the content is relevant, and if the pages are loading correctly are easy enough for beginners. The bottom line is doing this consistently to make sure your website remains healthy and so that it ranks well and earns organic traffic.

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